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What Advance Denim Is Doing Without Cotton

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The world of denim has long been a very polluted one, but one conscious company at a time seems to be shifting that narrative.

Advance Denim, which says it was the first denim mill in China, has been working for more than 30 years to develop its denim craft—and more recently, to make it more sustainable.

Director of North American marketing, Mark Ix, put it this way: “Advance has a long-term

Advance denim 3strategy and a committed focus on sustainability that focuses on consistent and measurable improvement. We are demonstrating how a traditional denim mill can transform and be sustainable.”

Carved in Blue caught up with Mark to find out more about just how the mill is doing it.

Read more at Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal branded fibers to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.com

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