A teen specialty brand features a promotional program of activewear items at opening price points for Back-To-School. A major department store puts out a prominent floor set of special order holiday sweaters for Black Friday. A mid-tier chain needs a sharp retail on a basic men’s cargo pant, but to compensate for razor-thin margins, rewards its vendor with huge quantities.
Unlike a few years ago, when these programs represented a small share of product at retail, today it’s a big piece of the business. And these programs aren’t just used as loss leaders to drive traffic at holiday seasons, they now seem to be happening all the time.
Read more at Sourcing Journal.