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Barneys Optimizes E-Commerce for Personalization

Luxury department store chain Barneys New York re-launched its e-commerce sites with a mobile-first strategy designed to bring its in-store experience to consumers wherever and however they choose to shop.

“We are the first luxury retailer to utilize fully responsive web design, which is one of the most important emerging trends in e-commerce now that over half of all web visits are on mobile,” Matthew Woolsey, executive vice president of digital, told Luxury Daily. “Add into that a much richer editorial experience and even more personalization and we see this as a real game-changer for our digital business.”

Read the full article at Sourcing Journal.