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Death of a Salesman: Is Technology Replacing Road Reps?

When Zappos started selling shoes online in 1999, few would have predicted that by 2014 e-commerce sales would be worth $1.5 trillion worldwide or that the once-mighty American mall would be brought to its knees by a fall in foot traffic and shifting consumer shopping habits.

It’s not that hard to envision the wholesale marketplace following suit.

In fact, a recent Forrester Research report predicts that B2B e-commerce in the U.S. will hit $780 billion by the end of this year. (To put that in perspective, B2C e-commerce in the U.S. was only $304.9 billion last year, as per data from the Commerce Department).

Read more at Sourcing Journal.

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