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Denim for Millennials: Inside Macy’s One Below

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Macy’s latest effort to win over millennial shoppers has taken form in a newly-renovated basement level at its Herald Square flagship, called One Below. The space fuses sportswear geared toward the younger spectrum of the generation with millennial-centric accouterments like iPhone cases, skate-inspired sneakers, 3-D printed accessories and wearable gadgets.

Rivet recently took a trip to the store to check out how denim fared in Macy’s new project. Hint: Millennials are down with denim.

Macy's Millennial Floor
VIEW GALLERY: One Below