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Denim for Millennials: Inside Macy’s One Below

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Macy’s latest effort to win over millennial shoppers has taken form in a newly-renovated basement level at its Herald Square flagship, called One Below. The space fuses sportswear geared toward the younger spectrum of the generation with millennial-centric accouterments like iPhone cases, skate-inspired sneakers, 3-D printed accessories and wearable gadgets.

Rivet recently took a trip to the store to check out how denim fared in Macy’s new project. Hint: Millennials are down with denim.

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