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Denim Proves Ageless, as Next-Gen Jeans Score for Teen Retailers

From new denim constructions, weights and washes to the steps global mills are taking to reduce impact, Rivet's SS23 In Season Look Book: Denim & Trims has everything you need to know for a successful denim season.

Today’s teens, also known as Gen Z, might not like the music, politics or other cultural mainstays of previous generations, but they have definitely taken a liking to an ageless fashion favorite—denim. Teen-focused retailers Urban Outfitters, American Eagle Outfitters and Abercrombie & Fitch all called out denim jeans as winners in reporting their second quarter…

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