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Evereve Debuts Its Own Denim Line

Evereve’s in-house collection just got a little bluer.

The Minnesota-based women’s contemporary retail chain, which plans to break the 100-store mark in 2023 from its current 96, has just added denim styles to its private-label Evereve Collection, which it launched last year and already accounts for 20 percent of the store’s brick-and-mortar and online sales.

“At Evereve, we have always been invested in empowering women by offering clothing and accessories that make them feel good about themselves,” said Megan Tamte, co-founder and co-CEO of Evereve. “Denim is a staple in just about every woman’s closet and after the success of our Evereve Collection launch, denim seemed like a perfect fit to add to our growing line.”

The relatively small—for now—assortment includes a high-rise cutoff short in comfort stretch with distressing and frayed hems; a high-rise straight-leg stretch jean with a faded black or neutral blue wash, button fly and raw hems; a high-rise trouser in stretch denim with a faded blue wash; and a jean jacket.

The bottoms come in sizes 24 to 32 and the collection’s prices range from $98-$128.

The denim will be sold alongside the store’s other jeanswear offerings by labels AG, Amo, Citizens of Humanity, DL1961, Edwin, Frame, Good American, Hudson, Kut From The Kloth, Paige and 7 For All Mankind.

Evereve now has stores in 33 states and offers Trendsend, an online subscription-box service, as well as Evereve TV, a series of weekly video segments with styling tips about the latest fashion trends.

Tamte and her husband Mike founded Evereve in Edina, Minn. in 2004 as Hot Mama and changed the store’s name to its current one in 2014.