Colorful fashion isn’t just a trend. It’s also major water pollutant.
That’s the message behind Fashion for Good’s latest project. The Amsterdam-based initiative, which promotes better practices across the global apparel and footwear supply chain, launched a new theme “Colour” for its revolving exhibit and retail space. With fabric dyeing now accounting for 20 percent of global water pollution, the new concept shines a spotlight on brands that are developing alternative methods to dyeing textiles and footwear.
Among the products selected for the temporary shop is Tommy Hilfiger’s new range of 100 percent recycled denim, developed locally at the PVH Denim Center in Amsterdam. The Spring ’19 jeans, which are made with recycled cotton and factory offcuts, uses a dyeing method that requires 95 percent less water than conventional denim dyeing, and a unique process that ensures 100 percent of the applied indigo is absorbed and remains on the yarn.
Other products include vegan shoes designed by Belgian designer Mats Rombaut, naturally dyed garments by Audrey Louise Reynolds, and Fjällräven backpacks dyed with We are Spin Dye’s clean and traceable coloring method for synthetic fibers.
In addition to shopping opportunities, the Fashion for Good Experience will be home to three months of programming centered around dyeing and digital printing. Visitors to the Amsterdam space can join for the chance to dive into the topic with leading experts and learn from innovators about the pioneering solutions changing industry.
The Fashion for Good Experience curates a new brand showcase every four months, highlighting companies that are pushing the boundaries in sustainable fashion. The experiential space launched in October 2018 with the capsule collection, “Splash: rethinking the role of water in fashion.” Earlier this year, it launched “Naked: a transparent journey in fashion” with a shop that stocked trendy brands like Reformation and Allbirds.