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Fast Fashion Decoded: What Makes Zara Different?

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“You cannot ‘incrementalize yourself’ into what’s happening in the industry today. It isn’t operational improvement; it’s a new business model.”

That was the message delivered by Chainge Capital chairman John Thorbeck to a packed crowd of retail executives at last week’s Sourcing Journal 2015 Summit in New York.

The “it” Thorbeck refers to is the process by which fast fashion pioneer Zara achieves more full-priced sales, lower inventory and significantly improved cash flow than any other company in the fashion space.

Read more at Sourcing Journal.