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With Flip Fit, Young Denim Shoppers Vet Potential Purchases with Peers

Join McKinsey & Company, NewTimes Group, Arvind Limited, Asmara, Google, Bluesign, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

Packs of roving teens were once an indomitable force in malls and shopping centers across the country, but those days have come and gone. Instead, young shoppers are turning to their mobile devices for every aspect of the retail experience, from discovery through fulfillment. The makers of Flip Fit, which launched Wednesday morning, are looking…

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