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With Flip Fit, Young Denim Shoppers Vet Potential Purchases with Peers

Packs of roving teens were once an indomitable force in malls and shopping centers across the country, but those days have come and gone. Instead, young shoppers are turning to their mobile devices for every aspect of the retail experience, from discovery through fulfillment. The makers of Flip Fit, which launched Wednesday morning, are looking…

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