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Forever 21 Opens Fifth Avenue Location

Forever 21 opened its newest location at 640 Fifth Avenue on Saturday. The store, which occupies 36,000 square feet over four floors, carries apparel, accessories, Forever 21 Men, Forever 21+, F21 Contemporary, basics, denim and shoes.

H&M, which opened a new flagship just three blocks south on Fifth Avenue in July, vacated the space in December.

Linda Chang, Forever 21 vice president of merchandising, said, “We are very proud to continue our expansion and open our fifth store in New York City.” She added, “This new store will offer our customers a wide selection of on-trend merchandise at a great value in the heart of New York City.”

The Fifth Avenue store brings the national store count to 480 and the worldwide number to 680 stores in 45 countries. Forever 21 is undertaking a worldwide expansion and announced it would debut 50 new stores in Europe in the next three years, building in large cities in France, Germany, Portugal, the Netherlands, Italy, Poland and the Czech Republic.