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Frame Pops Up in Long Island with a Photo Exhibition

Frame fans in Long Island will now have easier access to their favorite denim. The lifestyle brand is following through on expansion plans it set in 2020 with the opening of its first popup shop and gallery in the Long Island suburb, Manhasset, this winter.

The popup comes less than three months after the brand opened a popup in New York City. It now has four locations in New York state, and 15 locations throughout the country.

The store is located in the heart of the Americana Manhasset shopping center and features an exhibition of photographs from Frame’s campaign archives. Like its recently opened Upper East Side installation, the popup includes photographs of famous brand followers such as Karlie Kloss, Imman Hammam, Lara Stone and Grace Elizabeth, all captured by Frame co-founder and co-creative director Erik Torstensson.

Prints are available for purchase, with 100 percent of proceeds benefitting FreeArtsNYC, a non-profit organization that supports underserved youths through art and mentoring programs.

The shop also includes a selection of men’s and women’s clothing, as well as shoes and accessories from the brand’s latest collections.

“We’re thrilled to be opening our first Long Island location with a unique pop-up shop experience, offering customers a closer look at the brand’s evolution through a curated photo gallery with the prints available for purchase which gives back to help children develop their creativity and skills to success,” said Torstensson. “Now more than ever, it is important to support organizations, like FreeArtsNYC, to help sustain its programming to empower the artists and voices of tomorrow.”

The 1,860-square-foot Manhasset popup centers around a 1940s daybed outfitted with industrial elements that complement the minimally designed space. The location follows Covid-19 guidelines set by New York state, and offers curbside pickup and one-on-one shopping appointments.

The store follows the brand’s overall expansion strategy, which includes investments in brick-and-mortar locations as well as new product categories appealing to a broader market. Frame unveiled its first-ever women’s footwear collection in June, followed by a partnership with ethical jewelry brand Mejuri in October.