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Gap’s Art of Denim Series Merges Art, Denim and Customization

On Saturday, Gap concluded its Art of Denim series at its New York flagship on Fifth Avenue. For three Saturdays in March, denim enthusiasts had a chance to have guest artists paint and customize jeans, denim jackets and jean shorts purchased at the store.

The three-part event kicked off March 7 with industrial street artist John O’Grodnick spraying, splattering and dripping paint across Gap denim in his signature graffiti-inspired style.

The following week artist Jennifer Sanchez lent her graphic art-infused painting techniques comprised of geometric patterns and stripes, to the event. Sanchez used gold, bronze, silver and copper acrylic paints and stencils she designed herself to create patchwork-like patterns on the back pockets and down the legs of jeans. Sanchez, who prior to the Gap event never used denim as a canvas, said, “Gap contacted me and I jumped in blindly.”

New York City-based pop artist Kendrick Daye closed out the series with his loud and bold crayon-like illustrations spanning dollar signs and lightening bolts to pyramids and his signature winged-crown motif. Daye, who has printed some of his pop culture icon artwork featuring Beyonce and Jay Z onto T-shirts, said he’s never directly applied paint to denim, but is now hooked.

In addition to customizing styles on the spot, each of the artists pre-painted a range of over-the-top jeans that sold at the store for $150.

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