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GfK Study Finds Women More Likely to Use Mobile Devices to Shop than Men

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Euromonitor recently reported that American men are spending more money than ever on accessories, like ties, belts, watches and small leather goods, pointing out that e-commerce is the preferred shopping channel for most male consumers. However, a new GfK study has found that women are far more inclined to shop on their smartphones or tablets, meaning that men’s e-spending habits rarely stray from their desktop or laptop computers.

According to the market research firm’s “FutureBuy 2015” report, 32 percent of women were more likely overall to use mobile devices, versus 22 percent of men—and the majority of those connected consumers were likely on the young side. Generation Z shoppers, which GfK defined as those aged 18 to 24, dropped dollars on mobile at four times the levels of Baby Boomers, who ranged in age from 51 to 68., versus 22 percent of men—and the majority of those connected consumers were likely on the young side. Generation Z shoppers, which GfK defined as those aged 18 to 24, dropped dollars on mobile at four times the levels of Baby Boomers, who ranged in age from 51 to 68.

Read more at Sourcing Journal.

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