Owning one-of-a-kind vintage apparel is just one of the many drivers fueling the secondhand boom, as sustainably minded consumers consider the thrill of the hunt just as exciting as the catch.
Digital marketplace Goat is giving consumers another reason to shop secondhand. On Monday, it launched a week-long Fall Exhibit showcasing exclusive products from inspiring creatives and boutiques, including apparel, accessories and jewelry from the personal collections of artists ASAP Nast, Ama Lou and Soo Joo Park. Vintage specialists Horror Vacuo, Middleman, Tried and True Co., Tyranny + Mutation and Earthling VIP curated gems plucked from the past.
“It’s evident that fashion is circular as we often see vintage staples paired with new pieces,” said Sen Sugano, chief brand officer of Goat Group. “We’re thrilled to launch this unique digital exhibit and shopping event with notable creatives and boutiques who bring diverse perspectives in style. These exclusive products affirm our belief in circularity as they continue to shape a global narrative that makes style more inspiring, meaningful and sustainable than ever.”
Denim highlights include black slim-fit Rick Owens Aircut jeans, retailing for $760, and straight-leg Dior “Cummberbund Denim” jeans, retailing for $635.
Select pieces in the exhibit include a product description detailing the way in which the item was sourced—for hip-hop recording artist ASAP Nast, it was as simple as buying a Prada “Chest Rig” bag off a man wearing it in New York City’s SoHo neighborhood, stating that he had “only ever seen it online.”
Clothing with a story is part of the appeal with secondhand clothing, which is in demand now more than ever. According to a recent ThredUp report, resale is poised to double to $77 billion in the next five years. The secondhand platform noted that it’s the “new pandemic habit” that is expected to stick—and it’s what likely helped Goat secure its most recent funding round of $195 million, bringing its valuation to $3.7 billion, more than double its prior $1.8 billion estimation last September.
A portion of the proceeds from Goat’s Fall Exhibit will benefit L.A.-based nonprofit Color Compton, which helps youth of color succeed in creative industries. The digital event will run through Sunday, Sept. 19 at 11:59 p.m. PT.
