H&M is making it easier for fashion plates to prepare for music festival season. The retailer launched its first-ever festival collaboration with the Coachella Valley Music and Arts Festival on Thursday in 350 North American stores. The H&M Loves Coachella collection hits stores worldwide March 26.
The collection offers men’s and women’s clothing and accessories with a distinct Coachella bohemian vibe. Women’s styles include graphic tees, rompers, crop tops, shorts and wide legged pants, along with a bounty of fringe and romantic touches of lace. Key men’s pieces are graphic palm tree T-shirts, tanks with cactus motifs and sweat shorts. The line retails for $5-$50.
H&M has sponsored the annual 3-day music festival for the last three years. The 2015 festival will take place April 10-12 and April 17-19.