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H&M to Expand Its Online Markets in 2015

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

H&M said Tuesday that it plans to launch eight new online markets next year, doubling the rate of this year’s online launches and solidifying its position that e-stores are an important complement to its physical stores as they increase the company’s level of service and overall availability.

This year, H&M opened online stores in France, Italy, Spain and China, and in September, H&M CEO Karl-Johan Persson said the company has already seen a good response from customers in all of the countries. Next year, the retailer will open online in Belgium, Bulgaria, Czech Republic, Hungary, Poland, Portugal, Romania and Slovakia.

The retailer doesn’t break out online sales in its financial statements, but in September, H&M said its sales in the eight new markets for the first nine months of fiscal 2014 totaled 9.31 billion Swedish kronor ($1.26 billion).

H&M also said it would open its first physical stores in India, Peru, South Africa and Taiwan in 2015.