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H&M to Open Its Largest Store in Herald Square

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

H&M just keeps getting bigger. The Swedish retailer announced the May 20th opening of its Herald Square flagship, which will be the largest H&M store in the world. The store will stand just across the street from one of the world’s largest stores, Macy’s.

In keeping with the city’s bright lights, the 63,000-square-foot store will have an illuminated storefront that wraps around 33rd Street and Sixth Avenue. Four floors will house all of the H&M Collection, including home good, a men’s and women’s shoe department, as well as dedicated space for maternity, children’s, activewear and cosmetics.

The U.S. is one of H&M’s most important expansion markets. The first store opened on New York’s Fifth Avenue 13 years ago, and in the past two years, the retail giant has opened two additional flagships in New York City.