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How to Implement Omnichannel the Right Way

Put plainly, omnichannel is retail today—it isn’t where retail is headed, what some consumers sort of want or a concept fun to bat around at board meetings—it is the way today’s shoppers want to shop, and retailers would be best advised to accommodate.

In a blunt but invigorating talk on tapping into the omnichannel trend at Sourcing at Magic Tuesday, Rue 21’s senior vice president of digital retail Brett Trent said omnichannel is universal and it means putting the customer first.

Read more at Sourcing Journal.