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Is Urban Outfitters in Trouble?

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

Known more for faux pas—like a mock blood-spattered Kent State sweatshirt and a T-shirt emblazoned with the words “Eat Less”—than cutting-edge fashion, Urban Outfitters has stepped up its sartorial offering recently with a retro Fila collaboration, the ubiquitous Stan Smith sneaker from Adidas and a selection of styles by contemporary designer Samantha Pleet.

But carrying a couple of $300-plus pieces can’t change the fact that the hipster haven’s prices have, for the most part, stayed flat.

Read more at Sourcing Journal.