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John Varvatos Plants Roots in the Middle East

The Middle East is getting a greater taste of the iconic rock ‘n’ roll styling of John Varvatos.

The American menswear brand made its debut this month in the Middle East with its first flagship in the Fashion Avenue at The Dubai Mall.

John Varvatos joins brands like Saint Laurent, Iceberg and Burberry at the mall, which is described as the world’s largest shopping center.

Modeled after the brand’s Madison Avenue flagship in New York City, the 3,000-square-foot store offers the complete range of John Varvatos labels, including the John Varvatos Collection, John Varvatos Star U.S.A. and Bootleg by John Varvatos.

“Dubai plays a pivotal role in the international community,” said Mark Brashear, CEO of John Varvatos. “We are thrilled for this to be our first store in the Middle East as we continue our international expansion. This is the first of many exciting new things we have planned in this region and beyond.”

The store is a chance to introduce customers to the John Varvatos design world, showcasing the brand’s rebellious spirit, the company stated.

And no detail went to waste. The interior of the store features a combination of bespoke and vintage pieces. For this location, John Varvatos made its iconic bronze screens a focal point for the store. Another signature John Varvatos element, the Edison chandelier, is a centerpiece in the Dubai flagship and hangs above the handmade silk rugs, the company said.

“I’m so excited to be opening our first store in Dubai. The city has always been very progressive in style and art, so it feels like a perfect fit for the John Varvatos brand,” said founder and designer John Varvatos. “Our day to night masculine sensibility has resonated with the Dubai man shopping in our London and New York stores for many years, and to have a flagship here is a dream come true.”