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Macy’s Quietly Launches Millennial Floor at Herald Square Flagship

The world may soon be moving on to Generation Z, but since the Millennial shopper still wields a whopping $200 billion plus in direct purchasing power, the creatively-inclined, connected consumer remains Macy’s target.

For the past few years, Macy’s has been working on ways to lure the Millennial shopper to stores, including adding greater athletic assortments and revamping the shopping experience, and now the retailer has launched an entire floor dedicated to the Millennial juniors shopper.

Read more at Sourcing Journal.