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Mass Personalization Could Become the New Way for Retail

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The idea of mass personalization is gaining popularity, according to research conducted by business advisory firm, Deloitte.

Thirty-six percent of consumers say they are interested in personalized products or services, with those under 40 showing even more interest (43 percent of 16-24 year olds and 46 percent of 25-30 year olds).

Read more at Sourcing Journal.

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