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Women’s Apparel Retailer Maurices Hosts Denim Drive

Women’s apparel retailer Maurices is recycling denim and helping the community in the process.

The U.S. retailer kicked off this week a denim donation drive to benefit local nonprofits. From Aug. 26 through Sept. 9, 900 of Maurices’ locations will accept consumers’ gently worn jeans in exchange for 25 percent off their total regular priced in-store purchase.

At the close of the denim drives in each community, all stores will drop off their donations on Sept. 19, as part of Maurices’ annual Grand Give. For Grand Give, Maurices’ home office closes its doors so associates can give back to organizations and causes that matter most in their communities. The top store in each region will make a monetary donation on behalf of Maurices in addition to the jean donations.

“It’s a win-win for our customers and our communities,” said Maurices president and CEO George Goldfarb. “This drive is a great way to repurpose jeans and partner with our customers to support local nonprofits. It’s just one of the many ways we support women and communities—and we’re planning to do even more this year!”

Retailers such as Aeropostale and Saks Fifth Avenue have hosted similar denim drives to benefit charities and causes in the past.

The drive also gives consumers an opportunity to check out the new season of fashion. New items include Vigoss slim fit low rise jeans and boot cut jeans with an embellished yoke, and a new stretch styles of the retailer’s popular Denim Flex line.

The event is also an opportunity get free personal styling tips. “Maurices store stylists are eager to help make a difference—especially since they get to select the organizations in their own communities to receive the donations,” added Dana Barry, Maurices head of stores.