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NRF: Why Levi’s and Academy Sports Apply Analytics to Merchandising

For Levi’s Strauss & Co., omnichannel is anywhere a consumer interacts with the brand. So with 50,000 retail locations in more than 110 countries worldwide, senior vice president of global merchandise planning and inventory management Malcolm Goonetileke has his work cut out for him.

“Overall we are dealing with a ton of complexity and it makes my job a nightmare,” he shared, speaking Monday at a talk titled “Reshaping Retail Relevance” at the National Retail Federation’s (NRF) 2016 Big Show.

Read more at Sourcing Journal.

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