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Pinterest Adds Buyable Pin to Boost Sales for Brands and Retailers

Brands and retailers that pooh-poohed Pinterest’s e-commerce and sales potential are scrambling to set up accounts after the San Francisco-based social media scrapbook site announced Tuesday that it plans to introduce “buyable pins” in the coming weeks.

More than two million products from the likes of Macy’s, Neiman Marcus, Nordstrom, Cole Haan and Kate Spade will be instantly shoppable on iPhones and iPads in the U.S. by the end of the month, Pinterest said. Future releases will see the buy button roll out to Android and desktop users.

Read more at Sourcing Journal.

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