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Primark’s U.S. Journey Off to a Great Start

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If its first month of business here is any indication of things to come, life in America will be very good for Irish cheap-and-chic retailer Primark.

Four weeks ago, the Dublin, Ireland-based division of UK company Associated British Foods, whose 270 stores in Europe have been a huge hit with consumers across the pond, launched its first-ever U.S. store in Boston’s Downtown Crossing. The September 10 opening was a low-key yet festive affair, complete with balloons, a ribbon-cutting by mayor Marty Walsh, and a human tunnel of store associates cheering and welcoming the first shoppers.

Read more at Sourcing Journal.