The New York-based brand recently opened the Holiday Gift Factory, an exclusive popup shop in the Grove’s Glass Box at Nordstrom in Los Angeles. The store centers on “giftables” including wool beanies, wool and Fair Isle scarves as well as nylon puffers, Sherpa accented shirt jackets and knitwear. A selection of Rag & Bone’s signature Retro Runner sneakers is also available.
Though shipping delays may mean fewer options for consumers, the National Retail Federation projects this holiday season’s retail sales growth at 8.5 percent to 10.5 percent, and brands are ramping up their efforts to cash in on the $843.4 billion to $859 billion haul.
Holiday shine comes through the special mirrored-effect foil wrap on the outside of the store. Imagery from the brand’s recent Holiday 2021 campaign is found throughout, while neon signage, shrink-wrapped plinths, chrome pallets and a ceiling lined in silver mylar balloons carries the festive atmosphere inside.
To celebrate the opening, Rag & Bone and Nordstrom will partner with NBA broadcaster Malika Andrews and model Kelsey Merritt for exclusive content highlighting the space and a series of new Rag & Bone Instagram filters for the holidays.
The concept is similar to the one that bowed at Barneys at Saks in October. There, the brand created an outdoor-inspired experience to highlight its new nylon outerwear. Rag & Bone’s year was earmarked by several popup experiences, including a bodega-theme popup at Center Stage located at Nordstrom’s New York City flagship and a temporary store in Brooklyn.