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Report: Millennials Aren’t That Different from Other Generations

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Forget what you heard about Millennials: Just because they check their phones around 43 times a day, as a recent SDL survey said, doesn’t mean they shop online any differently than older generations.

Make no mistake, the 18-34 crowd is hyper-connected and tech-obsessed, but according to a new report from marketing firm Adroit Digital, both Millennials and those aged 35 and older do the majority of their retail browsing in-store—57 percent and 61 percent respectively—suggesting that marketers should segment shoppers based on behavior, not demographic.

Read more at Sourcing Journal.

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