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Report: Traditional Apparel Battles for Consumer Dollars, Athletic Brands Will Win

American consumers might be spending more, but many apparel brands and retailers are seeing gross margin trend lower.

In its latest Industry Update, financial services firm Cowen and Company said traditional apparel is getting crowded out by bigger ticket items, fast fashion and off-price, Amazon’s rise and spending on wearables in the battle for consumer cash.

Read more at Sourcing Journal