Facebook Pinterest Search Icon SourcingJournal_horiz Tumbler Twitter Shape photo-camera graph-trend Shape latest-news icon / user

Survey: Shoppers Favor Retailers with Strong Social Media Skills

Join Theory, Google, H&M, McKinsey, Foot Locker, Lafayette 148, LL Bean, the Retail Prophet and more at Sourcing Journal’s Virtual Sourcing Summit, R/Evolution: Overhauling Fashion’s Outmoded Supply Chain, Oct 14 & 15.

You’d be hard-pressed to find a retailer today that doesn’t have some semblance of a social media presence, but it’s no longer enough to just create an account and sporadically update it with information on promotions or photos of new products.

Today’s tech-savvy social shoppers expect brands and stores to engage them across all platforms with value-added posts and giveaways, encourage (and repurpose) user-generated content and respond to comments and queries. Rather than one-way communication, a social media strategy should be about opening up a two-lane dialog.

Read more at Sourcing Journal.

Related Articles

More from our brands

Access exclusive content Become a Member Today!