Target is sharpening its men’s assortment with a new collection of design-focused apparel and accessories made in the USA. As part of the Target Collective, the limited-edition product range is the discounter’s first assortment geared toward men that highlights impeccably-crafted, U.S.-made goods, spanning hand-tooled belts and canvas bags to graphic T-shirts and chambray button-down shirts.
The line, priced $10-$270, will be available on Target.com starting March 15, and includes a mix of brand’s existing assortments and items co-produced with Target’s internal design team. Participating brands include Billykirk, Owen & Fred, Taylor Stitch, Duluth Pack, Locally Grown and Terrapin Stationers.
Just as with all the Target Collective brands, each participating brand in the men’s collection has a unique “About Us” to tell.
“What excites me about this program is that we’ve curated brands we think our guests will love, and that we’ve worked with each brand to co-create products specifically with our guests in mind,” said Kathee Tesija, Target’s chief merchandising and supply chain officer. “By exploring innovative partnerships like Target Collective, we’re bringing newness to our assortment and offering our guests easy access to stylish, well-crafted, quality products they’ll find only at Target.”
