The Fast Fashion invasion is upon us. Beyond endless trade and consumer press on the topic, Fifth Avenue in NYC is filling with international fast fashion retailers: Uniqlo, Topshop, H&M, and, of course, Zara. They are more than mere presence, now considered forces which hastened troubles at Abercrombie & Fitch, American Eagle and Aeropostale, and the decline or demise of others deemed uncompetitive.
Seismic change continues and it will be led by international competitors poised to conquer the prized landscape of American retailing, not just Fifth Avenue. The latest arrival is Primark, the Irish entrant with its value styles, which also presented in Selfridge’s.
Read the full article at Sourcing Journal.
