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Virgin Hotels Delivers Room Service by Gap

Gap is giving vacation-goers a new reason to pack lightly. Gap and Virgin Hotels, the lifestyle hotel brand founded by entrepreneur Richard Branson, announced Thursday they will provide guests with an option to have the latest Gap styles deliver to their hotel room.

Through Gap’s Reserve in Store technology, hotel patrons staying at the Virgin Hotels Chicago can select items on and have them arrive to their room within hours to try on and purchase. Guests can access site via Lucy, the hotel’s mobile app or by visiting, and then selecting the styles through the Reserve in Store button. The hotel takes it from there, placing the garments in the visitor’s closet.

“Gap is always exploring new ways to respond to the many ways people shop, whether online, in store or on the go. We’re excited to partner with Virgin Hotels to bring the latest Gap styles and essentials directly to travelers’ hotel rooms,” said Tricia Nichols, Gap global lead of consumer engagement and partnerships.

She added, “Traveling can be full of unexpected surprises—weather, lost baggage or you just want something new. Through this partnership, our goal is to provide shoppers convenience, ease and on-trend fashions, all through the touch of a button.”