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Zalando Begins Selling Gap Online

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

European e-tailer Zalando began selling Gap clothing and accessories on Monday. The partnership extends Gap’s online reach to regions where it currently does not have a web presence, including Germany, and marks the brand’s first foray into multibrand retailing in Europe.

Zalando’s Gap assortment includes the American retailer’s current collection of men’s and women’s denim, women’s chambray dresses, loungewear and activewear, as well as maternity, children’s and baby.

Gap will be available to all 14 European countries the Berlin-based retailer ships product, with the exception for the U.K., where it launched its first international store in 1987. Since its U.K. debut, Gap has continued to grow its footprint throughout Europe with 190 company-operated stores and 33 franchise locations.