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Blue Cast: Giusy Bettoni on Sustainable Storytelling & Education

Sustainability has grown to become an industry-wide focus, but some frontrunners had low-impact fashion on their agendas even earlier.

For our latest Blue Cast podcast episode, sustainability pioneer Giusy Bettoni joined Lenzing’s Michael Kininmonth for a chat about building a more responsible fashion industry. Giusy is a consultant with Premiere Vision and an advisor to Eco-Age. She also has a long history with TENCEL™. A few decades ago, she was the Italian representative for the fiber, which at the time was owned by Michael’s then employer Courtaulds.

In 2007, Giusy founded C.L.A.S.S., which stands for Creativity, Lifestyle and Sustainable Synergies. With a mission to “activate the supply chain,” this platform researches and teaches everyone—from producers and brands to consumers—about responsible fashion. It also serves as a spotlight for sustainable materials.

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit