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How a Meal Delivery Service Supports Blue Jeans Go Green’s Circular Mission

The food industry’s influence on denim is evident in its shift to all natural ingredients, demand for certifications, and the steps companies are taking to help foster regenerative farming. 

U.S. meal-delivery service Freshly is taking it a step further by teaming with Cotton Incorporated’s Blue Jeans Go Green denim recycling program to integrate closed loop recycling into shipments. 

The company recently partnered with Blue Jeans Go Green and Zappos’ charitable arm, Zappos for Good, to provide customers with the opportunity to recycle its biodegradable denim insulation liners manufactured by Bonded Logic, Inc. By diverting the denim insulation liners from landfills, consumers can help to repurpose the material, which would otherwise join the millions of pounds of textiles thrown out every year. 

To further amplify the effort, Freshly customers will also be able to return any type of old, worn denim, made of at least 90 percent cotton, within the same box as the insulation liners. Starting this month, Freshly customers will have access to a dedicated landing page that outlines a simple process for denim insulation recycling and a link to print a prepaid label via the Blue Jeans Go Green program’s relationship with Zappos For Good.

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“The collaboration with Freshly and Bonded Logic, Inc. makes denim recycling completely circular by taking worn denim, creating a new product used for insulating liners and continuing to return used thermal liners, again and again,” said Andrea Samber, director of brand partnerships for Cotton Incorporated. “We’re proud to welcome the Freshly family into the Blue Jeans Go Green denim recycling process, supporting their commitment for a sustainable future pairing healthy meals with a healthy planet.” 

Freshly aims to reduce consumer waste and its own environmental impact. Last yeat, the company donated over $1.7 million worth of food that would have otherwise gone unused to both national and local charitable organizations across the country. The company also continues to minimize its environmental footprint with pre-portioned meals that cut down on food waste and come with fully recyclable packaging. 

Since the inception of Cotton Incorporated’s Blue Jeans Go Green program in 2006, over 2,100 tons of waste have been diverted from landfills. More than 275,000 pieces of denim were collected through the initiative last year.

“We’re looking forward to becoming a part of the program, increasing our role in reducing landfill waste and introducing circularity into our packaging lifecycle,” said Anna Fabrega, Freshly CEO.