Los Angeles-based denim laundry Star Fades International (SFI) is demonstrating its full range of services with a new sustainably washed and dyed denim capsule collection.
The new range, called “Natural Selection,” spans 19 looks for men and women designed using SFI’s own sustainable finishing techniques as well as Pakistan-based denim mill Artistic Milliners’ fabrics made with organic cotton, post-industrial waste cotton and post-consumer waste cotton. The mill acquired the wash facility in January to offer clients supply chain 4.0 principles and 360-degree design in the U.S.
The collection features fabric dyed with Pure Color dyes made from minerals, rocks and sand and applied with a ZDHC/GreenScreen-certified sustainable mordant. Select pieces are then laser finished.
It also showcases Artistic Milliners’ Clear Fade technology, which recreates the look of bleached or acid-wash jeans using a process that consumes 32 percent less water and 16 percent less energy than conventional acid wash.
This marks the second capsule collection created by the SFI design studio, a company’s one-stop-shop for denim design and development. The team’s expertise in denim design and fit, wash development, technical design, 3D design, fabric and trim sourcing, as well as market research and trend forecasting is available to all customers.
The new collection builds on the company’s first capsule, “Denim Daydream,” with bolder looks that are becoming increasingly popular as consumers return to work, school and social gatherings in a big way.
“Denim Daydream focused on creating that perfect denim wardrobe based on vintage-inspired classic denim pieces while Natural Selection is a bit more playful and fashion-forward,” said Alaina Miller, vice president of design at SFI. “You’ll see head-to-toe looks using our take on all-over-print as well as tie-dye, coating and sustainable acid washes in this collection.”
Key pieces include a high-rise A-line skirt made with 60 percent organic cotton and 40 percent Tencel, a short-sleeve button-down shirt with a subtle animal print and an oversized denim shirt with tie-dye effects.
“The SFI capsules are seasonless and are meant to showcase Artistic Milliners’ fabrics and SFI’s wash capabilities, as well inspire customers to introduce the fabrics, washes and silhouettes into their own collections at any time of year,” Miller said.