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Tommy Hilfiger Pilots Higg Index Tool with Amazon Europe

The Rivet 50 is calling for nominations for leaders in the denim industry in 5 categories: design, influencer, leadership, sustainability and supply chain. Nominations close on May 23.

Tommy Hilfiger’s supply chain just got more transparent.

Following through on its promises for better insight into its sustainability efforts, the PVH Corp.-owned brand announced the implementation of a new Higg Index tool in partnership with Amazon that will provide environmental impact information across select products in its assortment. Using the Higg Index Sustainability Profile, consumers will have access to data-backed claims such as the environmental impact of the fabric, including water and fossil fuels usage as well as greenhouse gas emissions levels.

The feature will be applied to 247 of the brand’s bestselling men’s, women’s and kids’ products throughout the European market. The products will also be added to Amazon’s Climate Pledge Friendly program, a catalog of products that featuring improvements in at least one aspect of sustainability.

The tool will be rolled out on a trial basis for six weeks to analyze its impact on sales. Through qualitative surveys, the pilot period will also determine how effective the Higg profiles are in providing customers with the information they need to make sustainable purchasing decisions.

Higg, a sustainability insights platform launched by the Sustainable Apparel Coalition (SAC), debuted the sustainability profile tool in May and announced that partners Tommy Hilfiger and sister company Calvin Klein as well as Amazon, C&A, Columbia Sportswear, H&M and others would be among the first to test its initial phase.

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“We are committed to fostering industry relationships that place sustainability at their core in order to create long-lasting change,” said Esther Verburg, executive vice president, sustainability, business and innovation at Tommy Hilfiger Global. “As we continue to look for innovative solutions that make the Tommy Hilfiger business more circular, this program provides a transparent and consistent way to share sustainability information with our consumers.”

The heritage brand has ramped up its circular efforts in recent years, debuting the first collection designed in accordance with the Ellen MacArthur Jeans Redesign program in March and signing the Dutch Denim Deal in July to ensure its denim aligns with some of the highest standards for durability and sustainability. Earlier this month, it gained more transparency into its cotton sourcing by joining the U.S. Cotton Trust Protocol, a new initiative that provides verified data on sustainability practices from U.S. cotton growers and access to aggregate year-over-year data for water use, greenhouse gas emissions, energy use, soil carbon, soil loss and land use efficiency.

The brand plans to launch new products featuring the Higg Index Profiles in Spring 2022.