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Amsterdam Denim Days Takes Indigo Deep Dive to the Internet

Each year, indigo lovers and labels from around the globe get together in Amsterdam for Denim Days. Against the backdrop of the pandemic, the 2020 show is going on, but with a new digital format.

From Oct. 30 to 31, Amsterdam Denim Days 2020 will broadcast talks and behind-the-scenes content via Zoom. Attendees will also have the chance to check out denim brands and vie for giveaways, including a Ginew Thunderbird Coat and a Bluehanded bedcover.

TENCEL™ Denim is proud to support the seventh edition of Amsterdam Denim Days. We’ll also be hosting a session on Friday Oct. 30 centered on “Future Heritage.”

Read more on Carved in Blue.

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit