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At Bluezone, Jeanologia Will Showcase A New, More Sustainable Production Model

Taking its industry-leading eco-efficient technology “one step further,” Jeanologia has pledged to show Munich Fabric Start’s Bluezone attendees at the event Jan. 29-30, a new production model that integrates hardware and software to reduce time-to-market and put the emphasis back on the product being developed.

The company says the production model will focus on “authentic results” and that it plans to show off four new capsules that were designed and produced with the new process, each featuring different finishes to demonstrate its adaptability to different styles.

“The textile industry is making big strides in digitalization on its way toward sustainability and requires a change in design methods that allows designers to take advantage of the full potential of new technological production processes,” Carmen Silla, marketing manager at Jeanologia said in a statement emailed to Rivet.

The new model will digitize the garment finishing processes and allow designers to focus on the product, itself, as the production model helps to improve synchronization between development and production. The model’s purpose, Jeanologia said, will be to “simplify and standardize” things like fabric selection through techniques like a “Light Sensitive Fabric Test” and it can even measure the environmental impact of various finishes before a single stitch is made.

“Jeanologia achieve[d] the perfect integration of hardware and software necessary for implementing the digital model, equipping designers with tools that make it possible to design in a more intuitive, fast and dynamic way, optimizing the creative process through the use of technology,” the company said.

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Along with using this new model to streamline its design, Jeanologia says each of the new capsules that will be on display at Bluezone was made with Jeanologia’s 5.Zero techniques, which promise “zero discharge, zero manual scrapping and grinding, zero PP spray, zero stone [and] zero bleach.”

The first capsule, “Design 5.Zero,” was designed with laser finishing to produce natural, classic denim finishes. The next, “Retech” will demonstrate a new method of denim upcycling yet to be revealed.

“The cords” will be the brand’s corduroy capsule, with updated finishes that incorporate Jeanologia’s e-flow dyeing and laser markings to create a 3-D effect, and the final capsule “All blacks,” will showcase the production model’s impact on black denim by combining laser technology with G2 ozone to create a weathered effect that doesn’t require a great deal of water.

Jean Pierre Inchauspe, who leads the team in charge of Jeanologia’s G2Dynamic project, its proprietary reduced-water dyeing technology, will also be speaking at Bluezone. His talk, titled “Thinking of the Planet, From Fabric to Garment,” will cover technological solutions to some of the most pressing sustainability issues facing the fashion and textile industries—like pollution and fabric waste.

In December, Jeanologia announced that it had joined the Sustainable Apparel Coalition (SAC) and would begin to use some of its tools to further measure its environmental impact. With clients on five continents in 61 countries, Jeanologia says its technology is used on more than 35 percent of the 5 billion pairs of jeans produced every year.