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With Bluezone Fully Booked, Organizers Are Hopeful for September Event

The organizers behind Munich Fabric Start and the denim tradeshow Bluezone are cautiously optimistic about their next event scheduled for Sept. 1-3.

In a statement, the trade show said it is currently organizing the next event as usual and are working at full capacity to ensure that it can take place on the planned dates.

“In this situation, the next meeting and exchange of ideas will become incredibly important. We want to set an example by offering a perspective and providing the textile industry a platform with optimal conditions as soon as possible. To achieve this, we remain flexible in our actions and are prepared to respond to any future developments,” said Sebastian Klinder, Munich Fabric Start managing director.

Bluezone is already fully booked. With several months to evaluate options, the company said it is currently examining various scenarios with which it can react flexibly and in a solutions-oriented manner to any changes in government guidelines for events.

“At the moment, it is probably more a question of thinking about how to organize a trade fair with corona–instead of after corona,” said Frank Junker, Munich Fabric Start creative director. “We are therefore already thinking about necessary modifications for possible Plan B scenarios.”

In addition to hygiene measures, this may include widening aisles between the stands to create the necessary distancing, regulating access to the exhibition halls, distributing the visitor flow to avoid congestion, distance markings or digital ticketing, he added.

The January 2020 event was among the final denim industry events to take place before the coronavirus struck Europe. The show closed with a slightly declining number of visitors, due to the worrying news about the rapidly spreading virus.

Germany currently has approximately 120,000 confirmed cases of the virus but one of the lowest coronavirus-related death rates in the world.

“As trade fair organizers, the current situation also prevents the heart of our business: bringing together people and exchanging information in the industry. We are aware of the great importance and relevance of our trade fair for manufacturers and fashion companies,” the company stated.