Uniting innovators and designers from across the global denim industry, Bluezone will take place Jan. 24-25 in Munich.
The show, which takes place alongside Munich Fabric Start (Jan. 24-26), will highlight Spring/Summer 2024 collections from mills and trims companies as well as offer educational and networking opportunities. Denim exhibitors include Bossa, Calik, Isko, Tejidos Royo and more.
Here, Sebastian Klinder, Munich Fabric Start managing partner, shares what exhibitors and attendees can expect at the event.
What is Bluezone’s theme for the January show?
Sebastian Klinder: This year’s motto is “Discovery,” under which Bluezone invites the visitors and exhibitors to share moments together and discover the latest highlights. Fashion players and denim experts can find inspiration about material innovations, new perspectives and changes in the industry and rediscover their own expertise, skills and passions in order to place them at the center of their actions.
Bluezone becomes a field for discoveries and celebrates them. Whether it’s the latest highlights, innovations, co-operations or experiences—the trade show explores the new and unknown and goes on a journey together with denim and fashion brands without them losing their focus on themselves.
We are extremely excited to announce leading companies like Saitex, Strom and Cotton Fashion Blue as new entries who will share their excellent conscious product performance as part of a strong brand line up of almost 100 international mills.
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Each trade show has its own vibe and purpose. What do you think Bluezone has become to the industry?
SK: Bluezone is one of the most valuable denim platforms worldwide as it offers something unique. It’s a dedicated and fully integrated show-in-show concept of Munich Fabric Start, one of the leading fabric shows worldwide with almost 1,000 internationally established specialists of the textile and fabric industry.
This January, the trade show unites denim experts and fashion players to share moments, exchange know-how and push innovations as well as the change of the industry forward with a focus on doing business, setting up new co-operations and placing orders. We have grown a large community and unite lots of possibilities for networking, physical meetings and educational inputs, so the industry can focus on thinking sustainably, reinventing itself and helping to shape the upcoming denim trends: all of this in one of the most important textile markets, Germany.
Have Bluezone’s attendance and exhibitors changed since pre-pandemic shows?
SK: There is no noticeable difference compared to the pre-pandemic shows, we are still fully booked and are very happy to offer a relevant portfolio with about 100 international denim dedicated exhibitors that cover the entire supply chain from yarns to denim mills to finishing.
We can feel a fresh and reclaimed appreciation to what we are daily working on—the perfect show for the industry. Since denim has become a part of every fashion collection, Bluezone is not only a relevant platform for denim brands. From basic to haute couture—all kind of brands come to Munich to buy here and benefit from the international offer available at Bluezone and Munich Fabric Start. In a complicated market like the one we experience at the moment, we feel confident to offer more solutions to support, think and act a multidisciplinary mode that is needed by the industry to thrive.
What will be some of the educational highlights at the show?
SK: There will be many lectures and panel discussions on relevant topics in the denim and fashion industry that take place in the Seminar Zone in Hall 7 on both trade show days.
Some highlights will be will be the trend presentation “The Weird & Wonderful World of Fashion Cores” with Rivet’s executive editor Angela Velasquez, two educational panels by Transformers Foundation focusing on “Fashion’s Chemical Certification’s Complex – Needless Complicated, Woefully Ineffective” and “Fiber Technology – Innovation and the Power of Collaboration.”
There will also be a panel discussion on “Fiberology” with experts from Renewcell, Recover, Spinnova and Yarn_ID as a European offer on innovative material with the lowest impact.
Furthermore, our exhibitors at Bluezone invite the visitors to learn more about the textile supply chain and their latest innovations. The Italian Luster will offer a deep dive into the research and development of the Italian production chain including the excellences in chemistry, garments makers and garment finishing as well as fabrics and accessories. Another highlight is the industrial printing of denim with the GTX600 direct to garment printer from Brother which the industry can experience live at Bluezone for the first time.
In addition, the Keyhouse will feature some valuable sessions about automation and digitalization by Robotextiles or a keynote about Self-Empowerment by the well-known trend forecaster David Shah among other interesting lectures. The entire conference program for Munich Fabric Start and Bluezone [features] over 50 speakers.
Is there anything else that you’d like to mention about the show?
SK: We are a fabric-born family and this is what our guests and partners can feel at our shows. We serve the industry on an extremely high and professional service level with passion and consistency. Our focus is on providing a perfect and well-established surrounding for business needs in a vibrant city, Munich.
Honestly, pay a visit and experience the show yourself. We often get feedback that there is a unique atmosphere on site which can hardly be put into words. You have to experience it. So join the Munich Fabric Start and Bluezone community in Munich from Jan. 24-25. We can’t wait to welcome you there!