The denim industry is quickly changing in response to pressures such as the need for sustainability. As the business looks to tackle these challenges, one way to accelerate innovation is through collaboration with new minds.
This year’s Hong Kong Denim Festival is themed “Denim Tomorrow,” focusing on bringing together the industry’s next generation of designers and creators with established denim producers. From February to March, the event will host exhibitions, workshops, forums, shopping and more. While the event is happening in-person with safety protocols in place, the festival has added virtual experiences for attendees who cannot make it to the physical venues.
On Feb. 19, the fair will kick off at PMQ with a live-streamed opening ceremony complete with live music. That same day, a “Denim Tomorrow” exhibit will open with 12 companies showcasing innovative materials to Hong Kong’s local denim designers. Up until Feb. 25, the display will include TENCEL™ branded fibers as well as manufacturers and machinery firms Advance Denim, Panther Denim, Jeanologia, Levi Strauss, Brother and more.
Read more on Carved in Blue.
This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com.