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Fashion Groups Offer Emerging Designers a Digital Wholesale Platform

A new partnership is eliminating the gap between runway and marketplace.

Informa Markets Fashion, the organizer of fashion trade events, including Magic, Coterie, Project and Micam Americas, has joined forces with CFDA, New York Men’s Day (NYMD) and e-commerce wholesale platform partner, NuOrder for the launch of CFDA and NYMD at Coterie and Project Digital.

The program will feature 20 emerging designers showing on CFDA’s RUNWAY360 digital platform, including NYMD men’s wear and gender-fluid fashion brands, giving them the opportunity to showcase their latest collections to Informa’s global audience of fashion buyers and retailers.

The 20 “prominent and emerging” designers participating in the program will showcase their latest Fall/Winter 2021 collections as well as products available for immediate delivery through interactive and shoppable digital showrooms. Designers include Claudia Li, Private Policy, Willy Chavarria, Tanya Taylor and more.

In addition to the designer collections being showcased within their dedicated digital showrooms, the CFDA and NYMD at Coterie and Project Digital program will also include custom content to help contextualize emerging trends that are immediately shoppable for retailers.

“NYMD is excited to partner with Project, NuOrder and the CFDA to provide additional needed support for emerging talent on a global scale. The sheer visibility and the wholesale support of these platforms will help shine a spotlight on deserving talent,” said Erin Hawker, NYMD founder.

Coterie and Project Digital debuted last fall following the cancellation of in-person events. The digital event, powered by NuOrder’s B2B technology, connects registered and qualified buyers to participating exhibitors, allowing for increased discovery of new and unique products and orders.

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The digital marketplaces feature highly customizable digital showrooms, allowing brands to present collections in a variety of shoppable mediums such as look books, videos, catalogs and more. The events are timed to the fashion buying season and New York Fashion Week. Project Digital, which was originally slated to run from Jan. 19-Feb. 15, will be extending its digital event by one week with a new event close date of Feb. 22. Coterie will run from Feb. 16-March 16.

“We are thrilled to partner with the CFDA and NYMD to shine a spotlight on this incredible and highly curated group of emerging and very talented designers,” said Kelly Helfman, commercial president of Informa Markets Fashion. “The fashion-forward consumer is anxiously craving what’s new and next at a rapidly increasing speed. We are dedicated to helping our retailers and buyers discover emerging trends and fresh brands, and most importantly, efficiently facilitating the connection needed to bring these unique products to brick-and-mortar or digital shelves quickly.”