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Copenhagen Fashion Week Plans to Move Forward with In-Person Event in August

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Copenhagen Fashion Week is moving ahead with plans to hold its Spring/Summer ’21 event in August, albeit with new dates.

The burgeoning fashion week announced Thursday that it will move its event from Aug. 4-7 to Aug. 9-12 to align with the apparel trade shows CIFF and Revolver. The organizations will be among the first in the industry since the advent of the COVID-19 pandemic to host physical events.

“We’re fortunate that the Danish society is opening up much more quickly than expected, making it possible for us to hold Copenhagen Fashion Week very close to the originally scheduled dates,” Cecilie Thorsmark, Copenhagen Fashion Week CEO, said in a statement. “All of our activities will of course be set up to meet applicable regulatory requirements.”

Denmark, which has reported more than 11,500 confirmed coronavirus cases, was in lockdown for four weeks before easing restrictions. The country is currently in the second phase of a controlled reopening, which allows shopping malls, schools and restaurants to resume business.

The events, however, may have a more local flavor this season. Denmark’s borders are currently closed to foreign tourists with some exceptions. Beginning June 15, travelers from Germany, Iceland and Norway will be permitted, but will have to show proof of a six-day stay outside of Copenhagen. For all other countries, the border closure is in effect until Aug. 31, according to Denmark’s official tourism organization.

Since the lockdown, event organizers and industry organizations Dansk Fashion & Textile, and Wear have discussed various options available for the upcoming fashion week.

“We’ve received immense support from the Scandinavian fashion industry, as Copenhagen Fashion Week continues to be an important and much-needed platform for the industry’s sales, exports and international collaborations,” Thorsmark added.

Other fashion events have mused alternatives, too. Both London Fashion Week and Paris Couture Week, which were slated to take place in July, are planning to digitize their events, while others like Pitti Immagine Uomo and Project New York are postponing their events to September.