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Denim Première Vision Turns 15

New ideas and milestones will be celebrated at Denim Première Vision’s next trade show Nov. 23-24 at Superstudio Più in Milan. 

The French trade show return to its Italian locale, bringing together Spring/Summer 2024 collections from over 60 exhibitors from 14 countries including Italy, Japan, Spain, Turkey, Morocco, Bangladesh and Pakistan. “For two days, this unique, inspiring destination will invite the international denim community—and the fashion industry more generally—to broaden their business perspectives and discover new sources of creativity,” organizers said. 

The exhibition will be accompanied by a program of talks by experts regarding industry challenges in sustainability, digitization and production, as well as workshops to better understand the techniques behind working with denim.

The Denim Première Vision fashion team will host trend seminars to help guide designers in building their next collections, while three forums will break down S/S ’24 themes for fabrics, accessories and finished products.

Some presentations will be shared online on Denim Première Vision’s website. 

The show marks Denim Première Vision’s 15th anniversary. Turkish denim mill Isko will fete the occasion with a cocktail party on the first day of the show. 

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In a press release, the organizers reflected on how the event has evolved with the denim community. 

“Since the launch of Denim Première Vison in 2007, pure players (the show’s longstanding target) have been joined by new players with more diversified fashion codes, profiles and expectations. Brands and fashion designers from the luxury, mid- and high-end ready-to-wear markets, the pure players on the web, retailers, new generations of designers and consumers—all these multiple communities now populate the denim universe,” Denim Première Vison said. 

By leaning into the market’s new sustainable values, digital culture and demand for traceable information, Denim Première Vision said it “proposes an event that is at once open to younger generations yet true to the heritage of denim, with fashion and creation, the avant-garde, and sustainable and digital innovation at its core.”