Skip to main content

Denim Première Vision Appeals to Designer Labels in Milan

Denim Première Vision’s “buoyant and dynamic” Milan show last month was marked by discussions and presentations to helping jeanswear brands build their Spring/Summer 2024 collections.

In its 15th year, the show said 2,027 attendees from 50 countries gathered at the Nov. 23-34 event. This is a 27 percent increase over the Berlin edition in June 2022 and a 65 percent increase over the first post-pandemic edition held in Milan in October 2021.

The show offered a local flair. Visitors from Italy accounted for 62 percent of attendees, followed by turnout from Turkey, France, U.K. Germany, Spain, the U.S., Switzerland, Poland, Netherlands, Belgium and Denmark. Denim Première Vision noted that the show also welcomed visitors from Japan and China for the first time since the pandemic. 

Notable companies that visited the show included: Alexander McQueen, Canali, Chanel, Diesel, El Corte Ingles, Etro, Giorgio Armani, Gucci, Guess, Hermès, Inditex, Kering, Loft, Prada, Versace, Vivienne Westwood and more.

A total of 67 companies from 14 countries (Italy, Spain, France, Turkey, Morocco, Japan, Pakistan, Bangladesh, China and more) exhibited at the event. Exhibitors included spinners, weavers, garment manufacturers, laundries, finishers, component and trim makers, and technology developers.

Related Story

Finding new uses for waste, sustainable dyes and versatile fabrics were key themes at Denim Première Vision.

The industry is getting back into the routine of organizing and attending in-person trade events.

In October, Kingpins Amsterdam said almost 1,400 guests from nearly 700 companies from 40 countries attended its second in-person event since covid. The show said 90 exhibiting companies representing 20 countries brought more than 700 workers to help present their collections. 

The 2023 show calendar is filling up. The next denim events are Kingpins New York at Basketball City on Jan. 11-12 and Bluezone in Munich on Jan. 24-25.

Kingpins Amsterdam will take place on April 12-13. Denim Première Vision will return to Berlin on May 31-June 1. Bluezone is bumping up the dates of its summer show to July 18-20.