After being forced to cancel two in-person events this year due to Covid, Denim Première Vision will bow its first digital program Nov. 30-Dec. 4.
Touted as a “Digital Denim Week,” the 100 percent online show will present the latest product developments for Spring/Summer 2022 from over 50 exhibitors, spanning weavers, manufacturers/laundries, trims manufacturers and technology developers. Products will be showcased in dedicated “e-shops” on the Première Vision marketplace.
E-shops will serve as a digital catalog with videos, images and editorial, and will help facilitate connections between clients and suppliers.
The digital week will also dive into the season’s trends—from products to materials—and will feature talks by key players and experts, as well as a program of conferences and masterclasses to meet the industry’s emerging challenges.
Eco-responsibility will be one of the strongest themes for S/S ’22. “Sensual, determined and delicate, it showcases denim’s evolutions and innovations, its ebullience and energy. The season reinforces handles, renders instability attractive, and stimulates inventiveness, for a season that calls on individual and collective progress to make sustainable and appealing changes,” Denim Première Vision stated.
The program begins on Dec. 1 with Guglielmo Olearo, the director of Denim Première Vision, in a discussion about the future of the denim market and how ideas may flourish amidst the Covid crisis. The Tailor Pattern Support founder and 2020 Rivet 50 honoree Alessio Berto will hold a workshop on how to give Trucker jackets the perfect fit and the Denim Première Vision fashion team will provide a look at S/S ’22 denim trends. C.L.A.S.S. CEO Giusy Bettoni will moderate a talk about regenerative organic agriculture certification.
On Dec. 2, Bettoni will host a panel about blockchain, followed by a second workshop by Berto and a fashion seminar presented by Meidea founder Lucia Rosin about fashion’s connection to nature.
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Throughout the week a selection of exhibiting companies will also present their innovations and collections for the season in online presentations, including Artistic Fabric Mills, Orta Anadolu, Advance Denim, Naveena, PG Denim and more. Representatives from the companies will be available for live chats during their online presentations.
To accommodate time zones and scheduled, all talks and presentations will be available on-demand a few days after they are initially presented online.
Though the industry is adapting to conducting business online, Denim Première Vision is banking on the return of physical shows in 2021. It plans to hold its Fall/Winter ’22-’23 in Milan May 25-26 and its S/S ’23 show in Berlin Nov. 16-17.
Click here to find out more about the show.