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Denim Première Vision to Spotlight Eco Responsible Denim in Milan

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Denim Première Vision is on the move again this spring with a renewed focus on fashion that intertwines with eco-responsible innovations.

The denim trade event will take place in Milan May 28-29 at Superstudio Più. The new locale is part of the roving show concept Première Vision is experimenting with in an effort to resonate with the global denim industry. The show will return to London in the fall.

For this upcoming edition, Denim Première Vision’s fashion team has worked on a new way to give a complete picture of the Fall/Winter 20-21 season, including three trend seminars, a new inspiring film and areas dedicated to the latest fashion directions and sustainable developments in fabrics.

Along with hosting 93 exhibitors from 19 countries—a roster that Denim Première Vision says is up 27 percent compared to May 2018—the show will offer five conferences on the topic of responsible denim. Speakers will discuss natural dyeing, 3-D printing, transparency and innovations in machinery.

Denim Première Vision is also tapping into the talent and know-how of Italian denim gurus. Lucia Rosin from Italy’s Meidea creative studio, will break down Fall/Winter 20-21 fits. Candiani Denim will speak about how it’s adopting sustainable material and processes in its supply chain. And Alessio Berto, owner of The Tailor Pattern Support, will host a series of workshops to “unlock the secret to perfect jeans.”

Of course, the Milan show will have a local flavor. An exclusive Italian aperitivo in the gardens of Superstudio Più will conclude the first day of the show. Additionally, from May 27 to June 2, 20 Milanese brands and boutiques partnering with the show will offer discounts to shoppers that present their show badge.

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